Most Searched in History
Interactive companion website

2019 — 2020

In honor of Black History Month in 2020, Google is celebrating the icons and moments that have been searched more than any others in the United States.

The Most Searched campaign highlights Black American achievements that have captivated our attention over time, have had an undeniable influence on history, and are shaping our future. From Dr. Martin Luther King Jr.’s “I Have a Dream” (the most searched speech in history) to Beyonce’s Homecoming (the most searched performance in history), Most Searched pays tribute to Black brilliance.

When I started at Brand Studio in June 2019, the in-development campaign featured a powerful film and out-of-home advertising concepts. I immediately recognized that Most Searched should also have a more permanent destination on the web. In August 2019, José Meza and I designed and pitched a proposal for a Most Searched interactive editorial—where visitors could not only watch the campaign film, but also learn more about the people and events featured in it.

Ultimately, our essential interactive and experience design evolved into the Most Searched editorial as presented here, which includes contextual information about the history makers, insight into Google’s methodology for designating icons and moments Most Searched, and Google’s pledge to support the next generation of Black Americans.

It was an honor to have been able to contribute to this exceptional project. Visit the site at and learn something about someone who continues to leave us in awe, teach us something incredible, and make history. Really and truly, search on.

Cover screens for, the destination of the Most Searched campaign. After landing on a short description of the project, users are presented with a collection of Most Searched people and events. The images in the background scroll slowly by default. Hovering any of the images displays its associated most searched term. In the above example, the Rosa Parks and the pivotal role she played in Montgomery bus boycott is the most searched boycott of all time.

The next section of the site features a scrollable carousel of most searched terms. Clicking or scrolling to any term highlights it, displays an associated image, and reveals additional details about the person, place, or event that is, in fact, the most searched. Above, a still of the site displaying the most searched speech of all time: Dr. Martin Luther King Jr.’s “I Have a Dream.”

On desktop, images are cropped to horizontal or vertical aspect ratios and alternately display aligned to the top left and right of the screen. Contextual information is consistently displayed on the bottom left. The most searched terms appear in a centered carousel.

Above: side by side comparison of the final editorial design (left) and the same screen from the first ever pitch materials (right).

Above: mocks of the scrollable Most Searched editorial from the original pitch materials I designed.

The above two images represent inspiration for the overall design of the Most Searched editorial. Above left is a still from Solange’s takeover of Black Planet for her ablum When I Get Home. Above right is a design I produced during the preliminary design phase of 2019’s Google Year in Search interactive website. The Most Searched editorial uses an interaction paradigm I initially designed for a Year in Search editorial concept.

In its original form, the editorial had an emphasis on incorporating artifacts from Google products into the user experience. In the above example featuring Serena Williams (the most searched tennis player), the editorial displays a onebox containing her most significant recent match statistics.

In the above example featuring Barack Obama and Kehinde Wiley (the most searched portrait), contextual information about the significance of the portrait is paired with cameo-like videos of Barack Obama himself answering questions related to the painting.

In this final example of how the editorial could incorporate artifacts from Google products, Whitney Houston’s feature (the most searched anthem in history) is paired with a YouTube video of Houston singing the star-spangled banner.

Here’s to the history makers and the icons and moments that keep us searching. You can see the live site at

Eli Block © 2018