iGEM Rebrand

Logo & identity design
This rebrand uses fragments of interesting type from Yo, Freckles! by Kokoro & Moi for the primary mark.

Yo, Freckles! is a collaborative open type project; it's a visual allegory for a creative collection, and was the primary inspiration for this hypothetical transformation of the International Genetically Engineered Machines competition (iGEM) brand. The iGEM competition is unique because of its collaborative nature, its support of creative scientific investigation, and its true originality—I generated a new identity to celebrate iGEM's uniqueness.

Eli Block © 2018