Google Crabfood
Internal insight team brand & website
2017 — 2018
Crabfood is Google's poor man's Mary Meeker. It provides weekly analysis on emerging tech, startup, and market trends... with sass. I worked with David Benjamin (Crabfood's lead) to refine the Crabfood brand and design a website to serve Crabfood's nearly 2K subscribers—many of whom are Google leadership.
The site homepage features a giant ticker which displays recent insights as well as a Crabfood description. The bottom of the page contains a row of links to recent Crabfood reports.
There were minimal development resources for this project so the design was intended to be a simple skin for Google Drive. Scrolling the homepage reveals a Drive-like archive of all the Crabfood reports, organized by category and recency.
There is currently no way to search for information in Crabfood. Making a simple search interface was apr priority of this website. The site would include multiple ways to filter results. Top results are highlighted in yellow.
In phase II of the build, individual reports will be readable on the site (userswill no longer need to be linked out to Google Docs). The above image shows what reading a report might look like.
The image above (as well as the rest of the images below) are sketches for alternative Crabfood site designs, some of which include a project editor, grid vs. list views, and a Crabfood report release calendar.
Fossil by Wild-Type
Interactive web poster
2020
Google COVID-19 Site
COVID-19 Information & Resources
2020
Most Searched in History
Interactive campaign website
2019 — 2020
Year in Search
Interactive campaign website
2019
Year in Search
Additional interactive concepts
2019
Type S
Wild-Type Landscape
2017 — 2018
Paradiso Poster
Wild-Type poster
2020
Wild-Type.Engineering
Wild-Type website
2017 — 2018
Notable Women I
Google font, brand, website, apps
2017 — 2018
Notable Women II
iOS & Android apps
2017 — 2018
Lacquer
Google font, poster, type specimen, website
2019
Lacquer Specimen
Font specimen website
2019
Google Crabfood
Internal insight team brand & website
2017 — 2018
Phone Mode
Power-saving light mode for Google Pixel 4
2019
CreativeLab5.com
Google Creative Lab 5 website
2017 — 2018